Vision Mission & Value Props

These are Al Truistic’s Vision Mission and Value Propositions

Vision

Ontario Parents Advocating for Children with Cancer (OPACC) is a provincial charity that provides Peer Support programs for families of children diagnosed with cancer in Ontario.  Charities are businesses, must operate as a business and there’s a cost of doing business to provide this support.  It’s the goal of Al Truistic’s Beer Bread Bakery (ATBBB) to sponsor the administrative budget at OPACC through the sale of Al Truistic’s Beer Bread Bakery’s products.

Mission

Offer consumers a tasty way to give back by crafting delicious beer breads and offer a platform for OPACC to raise awareness and funds for their grassroots, parent-driven organization thereby allowing them to use 100% of the money they raise on the programs and services they provide supporting their fragile families.

Value Propositions

For Ontario Craft Brewers wanting to diversify their revenues Al Truistic’s Beer Bread Bakery can provide Do It Yourself Craft Beer Bread kit that will help diversify their revenues.

For Millennials, Craft Beer Enthusiasts and Foodies looking for unique taste experiences that not only taste great but also gives back Al Truistic’s Beer Bread Bakery will use some of the proceeds of sales to a grassroots provincial charity.

For Ontario Parents Advocating for Children with Cancer who are looking for stable funding for their important social programs Al Truistic’s Beer Bread Bakery will use a portion of revenues to help offset the cost of their Administrative role with the eventual goal of complete sponsorship of that roll.