Vision Mission & Value Props
Vision Mission Value Proposition
Vision
Al Truistic’s Beer Bread Bakery is located in Gravenhurst, Ontario . They have value added products that can help Ontario Craft Brewers sell more beer by using their ales in delicious Craft Beer Bread Products. Using revenue streams such as licensing recipes, wholesaling and retailing their Do It Yourself Craft Beer Bread kits and Frozen Craft Beer Bread Doughs they will engage end consumers through markets and events to gain exposure and get their products in peoples’ mouths. They will break bread with brewers, grocery stores with in-store bakeries to license their recipes and/or retail their value added Craft Beer Bread kits and Frozen Craft Beer Bread doughs. They will use a portion of their total revenues to support Ontario Parents Advocating for Children with Cancer (OPACC), a provincial charity focused on helping families cope from diagnosis and beyond.
Mission
Al Truistic’s Beer Bread Bakery’s mission using their Craft Beer Bread products is to support Ontario Parents Advocating for Children with Cancer (OPACC) through the sale of their craft beer bread products. They will expand their reach across the province and where available hire adult survivors of a childhood cancer who may have barriers to employment due to their disease or its treatment. OPACC is a provincial charity that provides peer support programs for families of children diagnosed with cancer in Ontario. At a time when a parent has to be strongest for their child they’re being torn apart inside. This is something Dave understand as there was virtually no support for caregivers when his infant daughter went through treatment. There is now and Dave wants to ensure it is for other parents. Dave’s daughter, 18 months at diagnosis, stage 4s neuroblastoma, will be 30 June 2024.
Value Propositions
Al Truistic’s Beer Bread Bakery is a Social Enterprise whose goal is to sponsor Ontario Parents Advocating for Children with Cancer by crafting delicious beer breads using Craft Brewed beers that tantalize the taste buds of millennials, craft beer enthusiasts and foodies looking for unique taste experiences and companies who have a social impact.